+14% in collected leads
+29% increase in sales
-16% in CPA
WITH ELOGIA SINCE 2014
Cofidis is one of the leading financial entities in the Spanish market. Originally French, it was the first specialised credit settlement to proceed in our country remotely. Nowadays, it has been issuing credit for more than 25 years, and has more than 1.5 million clients. The opportunity to become Cofidis’ Partners arrived in 2014.
The goal was clear: improve online data capture. After analysing the account and revising the improvements and opportunities, we began to work on the strategy’s design and optimization. Results arrived soon.
REALIGNMENT AND SEM OPTIMIZATION
To reach Cofidis’ increase in online sales goal we made an integral reorganisation of the accounts of Google AdWords and Bing Ads; we incremented the number of keywords so as to bet for the employment of long tail terms, and we redesigned the remarketing strategy in research and display. During the reshaping process, in parallel, we develop an optimization strategy based on offline data of real credit granting. The objective was to increase real sales, and although we never lost sight of lead conversion, we focused on campaigns’ offline conversion data. We put our focus in this to optimize but regarding the real credits granted, and to cut down leads’ volume that were not achieving the last stage of conversions’ funnel.
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Results quickly showed us that the SEM strategy designed for Cofidis was working. Conversion to lead improved substantially. We reach an increase of the 14.43% in collected lead volume and CPL cut down in a 5.94%.
But our main goal was to improve the real sales, and it was in this area where we noticed the improvement. We were able to increment SEM sales by a 29.32% and at the same time we reduced CPA by a 16.78%.
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