Listening does not only mean to collect information but to give it sense. For brands means knowing what people is talking about, where, who and, of course, what people is saying of them. Thanks to this analysis, business opportunities can be identified and at the same time we can measure the impact of marketing campaigns.
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We have a team with wide experience on listening the online media. Our team also dominates the main monitoring tools, such as Radian 6, Buzzmometer, Brandchats, Brandwatch, etc. Elogia has worked for the following sectors: fashion, retail, food, travel, entertainment, finance and insurances.
“As a brand we do know the goals and challenges we face – it is the utmost perfect execution we sometimes lack. The Elogia team has tagged along us with the ongoing work of implementign our digital strategy in a complex and restrictive market such as the pharmaceutical sector. Steady steps, consistency and – above all – enthusiasm about growing our brands working with a strong team”
Raquel Folch Brand Manager at Zambon